From 2012-2019 Artisanal Postcards was the arm of the studio that aspired to use the services of the global postal system as a method of distributing art; art that was delivered to and fit in a mailbox. Inspired by the dadaists, it was comprised of two distinct creative nodes: The Random Acts of Mail Art Project and Mail Art Subscription Services.
Through the Random Acts of Mail Art Project (a completely commerce-free endeavor that aligned with the concept of Random Acts of Kindness) over 500 postcards were mailed in 2013 to cities all over the United States and to countries including Australia, India, Indonesia, Italy, Japan, Argentina, Chile, Mexico, Singapore, the Philippines, and the United Kingdom. Recipients were nominated through social media in an effort to reach out to those creative types who appreciate handmade works and to broaden the audience who might. Nothing was expected in return; it was simply a small creative gesture meant to cut through the noise of daily life.
To read more about The Random Acts of Mail Art Project, visit Design Observer.
Each “artisanal” postcard was a collage with the number in which it was made and titled with found words/phrases pulled out of context from the Real Estate Section of the New York Times. Most of these can be viewed on Instagram @jillstollcollage.